Coding with T

Commerce · Mobile app

Velvet — eCommerce

An editorial shopping experience that doubled mobile sales.

Coding with T · 12 weeks

The brief

Velvet reimagines the product catalogue as a luxury-magazine journey — immersive editorial design fused with one-tap purchasing.

The problem

Shoppers browsed for ages but abandoned carts on cumbersome, cluttered navigation. The gap between discovery and checkout was quietly killing conversion.

What we built

We built a Card-First interface around negative space and product imagery, kept category context inside the feed, and stripped the payment flow with a sticky Add-to-Cart plus Apple Pay and Google Pay on the product page — cutting purchase steps in half.

  • Card-first, editorial product feed
  • Dynamic Size / Colour / Brand filtering
  • High-res zoom & sizing guidance
  • Sticky add-to-cart for conversion
  • Apple Pay & Google Pay on product pages
  • Linear checkout — 50% fewer steps

What changed

Cart abandonment fell 35%, sessions doubled versus the old mobile web, and the backend held 10,000+ concurrent users without degradation. The client reported mobile sales doubled since launch.

Built with Flutter · Apple Pay / Google Pay · Scalable backend

Velvet — eCommerce — the build

  • Velvet — eCommerce — screen 1 of 7
  • Velvet — eCommerce — screen 2 of 7
  • Velvet — eCommerce — screen 3 of 7
  • Velvet — eCommerce — screen 4 of 7
  • Velvet — eCommerce — screen 5 of 7
  • Velvet — eCommerce — screen 6 of 7
  • Velvet — eCommerce — screen 7 of 7

Other work

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