Foodu
A hyper-local food marketplace that turns hunger into an order in 60 seconds.
Overview
The food-delivery space is cluttered and overwhelming. Foodu treats the menu like a curated visual publication — high-quality imagery over endless text — so people decide with their eyes.
The challenge
Users face choice paralysis from cluttered interfaces and endless options, while the gap between kitchen and doorstep erodes both quality and retention.
Our approach
We designed a 'Mood-First' visual filtering system and a card-based menu with customisable toppings and sides, plus a smart checkout that calculates dynamic geospatial delivery fees and real-time fleet tracking via Google Maps.
What we built
- ✓ Card-based visual menu with customisable add-ons
- ✓ 'Mood-first' visual discovery
- ✓ Dynamic geospatial delivery-fee engine
- ✓ Real-time fleet tracking (Google Maps)
- ✓ Automated add-on suggestions to lift order value
Under the hood
Built for the Friday-night spike
We engineered the backend to absorb concurrent traffic peaks — zero downtime through the busiest dining hours.
Mood-first discovery
A visual, card-based menu lets users go from hunger to checkout in under 60 seconds.
Real-time fleet tracking
Live Google Maps tracking keeps customers informed from kitchen to doorstep.
Smart upsell engine
Automated add-on suggestions lifted average cart value by 40%.
The outcome
Foodu hit a 28-minute average delivery time in the city centre, 40% higher cart values from intelligent add-ons, and zero downtime through peak Friday-night traffic.
- ↑ 28-minute average delivery in the city centre
- ↑ 40% higher cart values from intelligent add-ons
- ↑ Zero downtime through peak traffic
“Tectonix understood that we aren't just moving packages — we're delivering experiences.”
— Founder, Foodu